Range Rover is set to be assembled in India for the first time, marking a historic move for both the Indian automotive industry and Tata Motors. Jaguar Land Rover (JLR) announced the local assembly of this flagship SUV, along with the Range Rover Sport.
This historic decision marks the first time these premium SUVs will be manufactured outside the UK since their launch in 1970.
The CKD (completely knocked down) unit will be assembled at his JLR’s existing factory in Pune, Maharashtra.
The price of a locally assembled Range Rover is expected to drop significantly by 18-22% after local production, to between Rs 1.4 billion and Rs 2.6 billion, depending on the model. Delivery of the Range Rover Sport is scheduled for August this year.
Statement by Tata Group Chairman
Tata Group chairman N Chandrasekaran said the manufacturing of Range Rover in India underscores the confidence JLR has in India. “The Range Rover will be manufactured right here in India is just a super feeling.. its a very very special moment and I feel proud,” he said.
He added that Tata Motors would expect an increase in sales in India going forward. “We will sell more, I am very confident that it’s going to be a great journey from here.”
Jaguar Land Rover (JLR), Range Rover’s parent company, will use its existing Pune facility to produce the vehicle, complementing its current global production at the brand’s historic Solihull plant in the UK.
While the models built in India are targeted specifically at the domestic market, Solihull will continue to be the production base for the brand’s global exports, including the next electric Range Rover model and the high-performance SV variant.
Significant Benefits
By assembling vehicles in India at lower prices, JLR expects prices for Range Rover and Range Rover Sport to come down by 18-22%. This will make these luxury SUVs more accessible to a wider segment of India’s newly affluent segment.
Lower prices are expected to increase demand for the iconic Range Rover brand. This, coupled with reduced waiting times due to local production, is expected to increase sales for his JLR in India.
Local assembly of these luxury cars is a vote of confidence in India’s manufacturing capabilities. This is expected to create new job opportunities and have a positive impact on the entire automotive supply chain.
JLR’s commitment to India highlights the growing importance of the Indian luxury car market. The decision may also encourage other global premium automakers to consider local production, which will further boost the growth of the sector.
Range rovers In India
With the addition of the two Range Rover models, JLR India will now launch six models at the Pune plant it shares with Tata Motors, where the Range Rover Velar, Range Rover Evoque, Jaguar F-PACE and Discovery Sport are assembled. It will be done.
Jaguar Land Rover is also testing its next electric Range Rover, due to go on sale later this year. JLR Chief Commercial Officer Leonard Houlnik expects India to continue its steady growth in the near future, providing significant opportunities for product localization.
Local production of the Range Rover is a major step towards establishing the brand as the most desirable modern luxury SUV family, Holnik said.
Range Rover Managing Director Geraldine Ingham said retail sales in India are increasing rapidly and local manufacturing is meeting this growing demand.
Currently, JLR’s factory has a production capacity of approximately 10,000 units per year.
A new chapter for India
This development is particularly important for Tata Motors, which acquired JLR in 2008. The local assembly of Range Rover marks a turning point for the Indian auto giant and demonstrates its ability to successfully manage and leverage prestigious global brands.
Local assembly of Range Rover marks a significant step forward for the Indian automotive industry. This shows that the country’s automotive manufacturing capacity is growing and has the ability to attract major global companies to set up factories.
Although challenges remain, JLR’s decision to assemble Range Rover in India represents a unique opportunity for both the company and the Indian auto industry, redefining India’s luxury car market and transforming India into a It has the potential to be positioned as an important market. A player in the global automotive field.
The move is expected to have far-reaching implications, attracting investment, creating jobs and spurring technological progress in the industry.
