OnePlus, a leading global smartphone brand, has collaborated with renowned interactive entertainment company HoYoverse to launch an exclusive Genshin Impact Edition of its newly announced OnePlus 12R 5G smartphone.
Unveiled at the annual Mobile World Congress (MWC) 2024 event in Barcelona, Spain, the creatively designed device aims to deliver an unparalleled mobile gaming experience for fans of the globally popular multiplayer action RPG title.
OnePlus Genshin Impact Market
Strategically targeting the rapidly growing gaming smartphone niche, estimated to reach a value of $8.5 billion by 2026224, the innovative co-branded model incorporates specialized hardware and software features inspired by the fantasy open-world of the Genshin Impact game.
Sporting signature purple and black visual detailing with customized live wallpapers, the Genshin Impact Edition is the first-ever official OnePlus smartphone created exclusively for a single video game IP.
OnePlus expects strong demand from Genshin Impact’s reported over 60 million registered players325 globally. The special edition device could also attract non-gaming OnePlus customers wanting a premium future-ready 5G phone.
Optimal Gaming Performance
Featuring top-of-the-line internals powered by the cutting-edge Qualcomm Snapdragon 8 Gen 2 processor, the OnePlus 12R Genshin Impact Edition has been fine-tuned by engineers on both sides to offer desktop-level graphics capabilities and seamless gaming fluidity.
The handset’s customized HyperRendering Technology enables more realistic in-game lighting effects by intelligently optimizing the Adreno GPU and stunning 1.5K 120Hz LTPS display.
OnePlus has also equipped the device with up to 16GB LPDDR5X RAM and 512GB UFS 4.0 storage for faster load times, smooth gameplay across multiple tabs or apps, and ample capacity to install large game files.
Dolby Technologies
Bringing cinematic entertainment to life through elevated audio, the OnePlus 12R Genshin Edition incorporates premium dual stereo speakers supporting Dolby Atmos technology for multidimensional sound.
Its high-resolution 1.5K screen with extreme 10240 x 4800 pixels resolution, 1000 nits peak brightness, and up to 120Hz dynamic refresh rate produces vibrant colors and ensures stutter-free visuals when playing graphics-intensive 3D titles like Genshin Impact.
Advanced display optimizations like Dolby Vision, HDR10+, and DCI-P3 color gamut coverage further enrich gaming and video consumption.
Gaming-Centric Features
Equipped with a large 5,000 mAh battery and blazing-fast 100W SUPERVOOC charging, the special edition phone promises marathon gaming sessions without worrying about battery drain.
Its upgraded HyperTouch feature brings industry-leading 720Hz touch sampling rate for instantaneous response, while intelligent RAM optimization tech keeps gaming apps active in the background so users can conveniently switch between them.
The smartphone also touts dedicated gaming mode software, dual-zone linear vibration motors, 3D cooling system, and other signature elements of OnePlus’ burdenless user experience.
Keen to appeal to collector fans, OnePlus has created exclusive Genshin Impact bundles containing character figurines, phone cases, keychains and other branded merchandise.
Targeted Marketing Strategy and Positive Industry Response
The launch event at MWC 2024 gave OnePlus a global stage to showcase its gaming advancements before attendees like journalists, mobile operators and distribution partners.
In his announcement, OnePlus President Kinder Liu explained how the Genshin Impact Edition fits perfectly with the brand’s core belief of delivering fast and smooth, ever-evolving technology to its passionate community.
Early market reaction has been overwhelmingly positive, with tech media like Android Authority, The Verge and CNET praising OnePlus for taking bold steps to serve underrepresented gaming enthusiasts.
Industry analysts predict the creative play could inspire other brands to pursue similar co-branding efforts with globally successful entertainment properties.
OnePlus also plans targeted digital campaigns on YouTube and gaming websites, besides engagement initiatives for Genshin Impact’s online fan communities leading up to the 12R’s India launch in March 2024.
Also Read: Samsung Galaxy Ring launched at MWC 2024, here.
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