The Indian dairy product co-operative – Amul recently celebrated its golden jubilee, marking fifty years of excellence and trust within the Indian Market. It is one of the most trustable and successful dairy brands in the subcontinent. With the motivation and vision of serving the population on the other side of the globe, Amul is all prepared to extend its service to the United States of America.
The golden jubilee celebration for 50 years of the Gujarat Cooperative Milk Marketing Federation (GCMMF) was attended by the Prime Minister- Shri Narendra Modi and he envisioned Amul to be the best and the strongest dairy brand in the world. In recent interviews, the managing director of Amul India- Jayen Mehta said that the words of the Prime Minister were indeed inspirational for them and the 36 lakh farmers that own Amul. He added to his statement, “Having said that, this is an organization which is deeply rooted into the rural society, 18,600 villages, 36 lakh farmer members. It is the world’s largest farmer-owned cooperative. So obviously, the expectations are also high”.
Amul plans to go global
While The Gujarat Cooperative Milk Marketing Federation is already exporting dairy products to about 50 countries, it has now planned to launch its Milk products soon in the US market to serve the NRIs and Asian population living in America. The cooperative will be initiating the sale of four of its milk variants in the markets of America. The MD, Jayen Mehta has reported to PTI that the GCMMF has tied up with the 108-year-old cooperative organization Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market. He also said, “Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim will be available in the US market”.
Mehta has said that the milk services will be made available in New York, New Jersey, Chicago, Washington, Dallas, and Texas along with other cities. He has revealed that the packaging, milk collection, and processing will be done by MMPA and GCMMF will take up the onus of marketing and branding of Amul fresh milk. While Mehta has speculated a good response from the customers, it has also promised to launch fresh milk products like paneer, curd, and butter milk in the financial year 2024-25.
On this initiation, Mehta reported to PTI, “We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India“. For next 3-4 months Amul will be focusing on branding and marketing of its products to the Indian Diaspora and other Asian natives of America.
Amul’s performance in the past fiscal years
Talking about the sector in which Amul deals, Mehta in an interview in March said, “Milk is of course the biggest business in FMCG, food, agriculture, all put together. And the turnover that we expect to have this year for the Amul brand will be almost 80%. We have been growing at double digit and we want to continue on that momentum”.
About the last quarter of previous fiscal year (2023-24) he said that February was quite good for them and in the first two weeks March, the results had turned out to be pretty good. A huge uptick was noticed in demand for ice creams, beverages, dahi, buttermilk – which he said was an impulse product driven by summer.
While explaining his company projected sales, Mehta further said, “Going by the double-digit growth that we have, revenue will definitely be Rs 80,000 crore for the year ending March. GCF turnover last year was about Rs 55,000 crore; it will cross Rs 60,000 crore. We are managing double digit growth and will continue to build on this in the coming years.”
In the financial year 2023-24, Amul Dairy has successfully achieved a turnover of Rs 12,880 crore as reported by Amul Dairy’s chairman Vipul Bhai Patel on Tuesday. He also added that a growth of 9% has also been noticed at the end of this business year. Talking about this milestone, Patel expressed his happiness as he said, “This is a historic moment for us as we have crossed a major milestone”. On the X, he said, “This remarkable growth reflects the strong performance and market position of Amul Dairy”.
In the Financial year 2022-23, the milk union has clocked a turnover of Rs 11,803 crore. Last year, the milk union paid Rs 900 per kilo fat as procurement price. Patel exclaimed that not only turnover but with an increment of Rs. 100, the milk union, has paid Rs 1,000 as rate difference per kilo fat which too was the highest amongst all other milk unions. With an increase of Rs 100, an 11% rise has come into sight compared to the previous financial year.