The 77th Cannes Film Festival is all about glittering gowns, glamorous premieres, and a growing presence of Indian influencers on the red carpet this year.
This year’s Cannes is not just about celebrating film success but it has become a platform for Indian influencers to showcase their creativity, fashion sense and global appeal.
From fashionistas like Aastha Shah to comedic content creators like Viraj Gehlani, these digital natives are leaving their mark and proving that influence transcends boundaries.
Red Carpet Revolution
Traditionally, the Cannes red carpet has been dominated by A-list celebrities and movie industry luminaries.
But this year, social media stars like Nancy Tyagi grabbed attention with their unique style and confidence. Known for her relatable content, Tyagi walked the red carpet wearing a ruffled dress that she designed herself, making a bold statement that highlighted the influencer’s personality.
Fashion Game
The fashion game was strong for the Indian contingent. Influencers like Aastha Shah stunned in a shimmering gold Fouad Sarkis gown, accessorized with Swarovski jewelry.
Male influencer Ankush Bahuguna, known for his impeccable fashion sense, opted for a Rohitash Notani creation, showcasing a blend of Indian design with a global touch.
Other influencers brought their own distinct styles to the red carpet.
RJ Karishma exuded grace in a glittering silver lehenga set by Abhinav Mishra, a nod to her Indian roots but also represented herself as a Digital content producer.
Niharika NM looked captivating at Cannes in a beaded sheer blue gown from Marchesa, a look that was both romantic and fashion-forward.
Content creator Vishnu Kaushal walked the red carpet in a statement-making all-black suit featuring an emeralled broach on the collar from Philocaly, proving that menswear can be bold and sophisticated.
Content Creators Take Center Stage
Viraj Ghelani, a popular content creator known for his comedy skits, used his platform to share his entire Cannes experience with his followers, providing a fresh and authentic behind-the-scenes look.
This interactive element not only fostered a sense of community, but also made viewers feel like they were part of the Cannes experience.
Gelani’s approach to content creation shows that even a seemingly glamorous event like Cannes can be relatable and entertaining for those watching at home.
A Bridge between Countries
Indian influencers at Cannes not only represented their brands but also acted as cultural ambassadors. Viraj Gelani’s comedy skits, while full of Indian humor, dealt with universal themes that resonated with audiences around the world.
Cannes influencers helped bridge the gap between India and the international community by showcasing these diverse aspects of Indian culture.
The Future of Cannes
The success of Indian influencers at Cannes 2024 paves the way for a more inclusive future for the festival. It’s likely that we’ll see a continued presence of social media stars alongside established celebrities in the years to come.
This blend of established names and rising digital stars could create a more dynamic and multifaceted Cannes experience.
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