Zara finds itself in a fix following the launch of its recent advertising venture, ‘The Jacket.’ The Spanish fashion giant’s latest campaign features model Kristen McMenamy striking poses alongside mannequins adorned with white fabric and plastic. The striking resemblance to the Gaza genocide has ignited a wave of public condemnation, stirring up considerable backlash against the fast-fashion brand.
Why is #boycottZara trending?
The Spanish fashion giant Zara faced a barrage of criticism on social media following the unveiling of its newest campaign, “The Jacket,” a part of the brand’s Atelier series. Despite being an artistic endeavor, the campaign drew widespread ire online due to perceived parallels with the devastation in Gaza.
In the controversial ad, model Kristen McMenamy is portrayed holding a mannequin swathed in white fabric, accompanied by other mannequins seemingly devoid of limbs. The striking imagery sparked a heated online debate and fueled social media’s disapproval of the fashion retailer’s creative choices.
Despite the fashion giant’s announcement framing “The Jacket” as a limited edition collection celebrating their dedication to craftsmanship and artistic expression, social media users vehemently disagreed. Many argued that the photos portrayed a grim image reminiscent of the casualties in the ongoing Israel-Hamas conflict, adding a layer of controversy.
The ad has been posted on Zara’s official social media platforms like X and Instagram, and the posts have ignited a controversy, prompting a substantial public outcry and fueling widespread calls for a boycott against the retail giant. The hashtag #boycottZara quickly gained momentum as many expressed discontentment with the campaign.
What is Zara’s Response?
Amid the public uproar, the Spanish fashion giant has maintained a conspicuous silence, refraining from issuing any response or statement concerning the swirling controversy.
The repercussions of the boycott on Zara’s branches in occupied territories have reportedly been substantial, with financial losses reaching tens of millions of shekels within a relatively brief timeframe.
